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RubyPlay has expanded its presence in Latin America by partnering with Betsul, an operator in Brazil. This collaboration will see RubyPlay’s game portfolio integrated into Betsul’s platform.
The partnership enables Betsul’s users to access RubyPlay’s diverse games, including titles such as Shake Shake Money Tree and the Immortal Ways series, which features a mechanic offering up to 10,000 ways to win.
Dr Eyal Loz, RubyPlay CPO, said: “2024 is set to be an important year for us in terms of growth and player engagement and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”
Andreia Oliveira, Betsul COO, added: “With its slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”
In April 2024, RubyPlay announced a partnership with MaxBet, a gaming operator in Serbia. This agreement aims to strengthen RubyPlay’s presence in the Serbian market by incorporating its games into MaxBet’s platform.
RubyPlay has also been active in the Italian market, collaborating with operators such as Snaitech, NetBet Italy, PokerStars and Microgame. These partnerships have facilitated the availability of RubyPlay’s games to Italian players through the Playtech Open Platform (POP).
In addition, RubyPlay signed a content integration deal with EveryMatrix in March, further extending its distribution network.
