”Makes sports bigger” aims to show the group’s passion for sport and to represent the supporters’ passion for sport in a “unique and different way.”
The new concept is the first example of Betsson’s new international design and creative hub, which aims to “streamline and scale the company’s work within brand identity and design across Betssons markets.”
Betsson noted that NordicBet is the first to be rolled out, with more brands within the group to follow, supported by the company’s Global Brand & Creative team.
“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the group,” said Betsson Group CCO Ronni Hartvig.
“The Nordics are first out with this kind of collaboration, and other markets will follow.”
Betsson added that NordicBet, one of the first sports betting brands in the Nordics to offer bets beyond the world’s top leagues, is now taking new steps to further strengthen its identity with a more cross-market approach.
Betsson Group Director of Brand and Creative Kay Hook commented: “Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same matchday routines; all to support their team and doing whatever it takes to win.
“That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger.”
