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Rightlander has entered a new partnership with Soft2Bet, which will supplement the provider’s marketing compliance across jurisdictions including Denmark, Italy, Sweden, Romania and Ontario.
Rightlander is currently operational in a range of global markets, with a similar advertising compliance deal with Boylesports ongoing in the UK; the compliance and monitoring solutions provider has also been live in Ontario since March 2022. This latest agreement will see the company help to identify and troubleshoot any non-compliant areas within Soft2Bet’s operations to ensure the company adheres to affiliate regulation.
Rightlander Sales Director, Jonathan Elkin, commented on the partnership: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”
It has been a productive 2024 for Soft2Bet, who celebrated the opening of a new office in Malta in April. Shortly before, it also entered the market of Ontario, which is a named target market for this newly announced partnership. Similarly, the provider also debuted a new website in the highlighted market of Romania in December of last year.
Speaking on this newly constructed compliance collaboration, David Yatom Hay, General Counsel of Soft2Bet, said: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”
